Quicken Loans has been able to accomplish greater online revenues using Tealeaf’s customer experience management (CEM). Tealeaf allows Quicken Loans visibility into all online activity on our site. This includes diving into the client’s online experience, getting visibility into site errors and identifying impulsive user behavior that might prompt clients to abandon our site. Here is what Matt Cardwell, Quicken Loans, vice president of marketing, had to say:
“Unlike in a physical store, it’s impossible to see why a customer experienced a glitch during an online transaction… That’s why we implemented Tealeaf – the solution provides a 360-degree look at the customer experience from their point of view. This makes it possible for us to find opportunities for improvement across millions of customer experiences monthly. Tealeaf has helped us achieve some of our best business results ever at a time when many of our competitors have fallen by the wayside.”
There is much to say about the value of a client’s experience. Quicken Loans is taking steps such as these making the client’s experience as perfect as it can be, as a result ensuring an increase in revenue. Check out what Tealeaf has to say about Quicken Loans use of customer experience management.
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